{"id":59162,"date":"2022-07-19T18:01:58","date_gmt":"2022-07-19T12:16:58","guid":{"rendered":"https:\/\/digitalgurkha.com\/?p=59162"},"modified":"2023-08-03T09:09:16","modified_gmt":"2023-08-03T03:24:16","slug":"digital-marketing-for-fmcg-brand","status":"publish","type":"post","link":"https:\/\/digitalgurkha.com\/blog\/digital-marketing-for-fmcg-brand","title":{"rendered":"How to make your FMCG Brand Unforgettable? | Digital Marketing for FMCG"},"content":{"rendered":"\n

Before we dive into the details of how to make your FMCG Brand Marketing unforgettable<\/strong>, let\u2019s look at a few examples:<\/p>\n\n\n

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\"uniliver<\/figure><\/div>\n\n\n

Do you recognize this logo without the Brand name?<\/p>\n\n\n

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\"\"<\/figure><\/div>\n\n\n

And this Tag line?<\/p>\n\n\n\n

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\"\"<\/figure><\/div>\n\n\n

Let\u2019s make it a bit tougher- What about this color?<\/p>\n<\/div><\/div>\n\n\n\n

Were you able to guess them correctly?  <\/p>\n\n\n\n

If you did, don\u2019t be surprised!<\/em><\/strong><\/p>\n\n\n\n

Most of the audience recognizes bigger brands by some elements easily. There\u2019s a reason the game \u2018Logos\u2019 became such a hit in such a short period of time.<\/p>\n\n\n\n

Now, That is what a brand identity is. <\/strong><\/p>\n\n\n\n

It can be a Tagline, It can be a Logo, It can be a color, and it could be some well-thought marketing campaign. And in the best cases, it is a combination of all.<\/p>\n\n\n\n

So how do bigger FMCG brands get where they do? <\/strong><\/p>\n\n\n\n

Firstly, let\u2019s begin with what an FMCG really is.<\/p>\n\n\n\n

What is a FMCG Brand?<\/h2>\n\n\n\n

FMCG, or Fast Moving Consumer Goods, are the products that reach the end-user directly. Some of the examples include non-durable household goods such as packaged foods, beverages, toiletries, over-the-counter drugs, and other consumables.<\/p>\n\n\n\n

How do you make your FMCG Brand Unforgettable?<\/h2>\n\n\n\n

In regard to FMCG Industries, Nepal is an ideal market swarming with potential consumers. Consumerism is on the rise, and with the increasing emphasis on \u201cswift everything\u201d, Goods have seen an unparalleled demand. To successfully help bridge the current gap between a brand and Nepalese consumers relative to Digital presence, a well-strategized, data-centric, and tried and tested digital marketing plan is needed<\/a>. Here are some tips to help you achieve just that- a 360* branding campaign aimed at winning Nepali hearts digitally.<\/p>\n\n\n\n

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  1. Campaigns<\/strong><\/li>\n<\/ol>\n\n\n\n

    Campaigns. Campaigns. Campaigns.<\/em><\/p>\n\n\n\n

    It wouldn\u2019t be far-fetched to say that a huge portion of the marketing industry is sustaining successful campaigns. Traditionally, Campaigns were conducted only by Print Agencies or Advertising agencies. However recently, this trend has delved into the digital space as well.<\/p>\n\n\n\n

    A good campaign should be two things:<\/p>\n\n\n\n